On the 22nd of March 2018 Ikan International announced the company’s first social partnership with multimedia firm, IYO Visuals. IYO Visuals is a boutique multi-media firm that specializes in creating visual content & strategic campaigns for brands. Their team includes experienced filmmakers, designers and writers that are passionate about growing business through art. As a continuation of Ikan’s branding initiatives for their award-winning and high quality production gear, the partnership promotes Ikan’s presence in the film and entertainment industry. As a layer to this latest partnership, Founder and Creative Director of IYO Visuals, Isaac “Chill” Yowman will be Ikan’s 2018 International Brand Ambassador. The social partnership will launch with a collaborative short film produced by Ikan and IYO Visuals and directed by Yowman in Los Angeles.
After graduating with a dual degree from Full Sail University, Yowman leveraged his expansive range of skills to gain a major stake in the entertainment industry. He’s worked with brands including Microsoft, EA Sports and Adidas. His collaborations include names such as Beyoncé, Akon, Chris Brown, Ty Dolla Sign, and NFL star, Arian Foster. As a longtime consumer of Ikan’s equipment, Yowman joins us with firsthand knowledge of the brand’s growth opportunities in the entertainment industry.
“We’re so excited to begin this collaboration with IYO Visuals,” says Ikan’s VP of Marketing, Inez Moriarty. “Ikan is a company of filmmakers, and our latest partnership with IYO and Isaac extends our community to even more filmmakers. Isaac’s creative vision of building business through art aligns with our latest branding initiatives, and we look forward to sharing Ikan’s collaborative short film soon.”
Ikan designs gear that is competitively priced without sacrificing quality. Through this ongoing partnership with IYO Visuals, Ikan hopes to bring more exposure to their product offering as well as create a buzz around new gear releases. Followers of IYO and Ikan can expect to see on-set use of new equipment, behind-the-scenes footage, and completed bodies of work produced using Ikan lights, monitors and various camera accessories.